Well folks, that's a rap. Just one final assignment that will be counted for your final grade.
In at least two well-structured, grammatically sound paragraphs (5-7 sentences), answer the following:
What were your expectations as a student in UHD 1301 at the beginning of the semester?
How were your expectations met?
How were your expectations not met?
What features would you like to see added to the course?
What features would you like to see removed from the course?
What was the most positive aspect of the course?
What was the most negative aspect of the course?
What other thoughts, compliments or criticisms do you have about UHD 1301?
Due Wednesday, December 10.
Tuesday, December 2, 2014
Thursday, November 13, 2014
Social Media Consultation
Each group is required to research and analyze a
company or brand’s use of social media to determine the following.
Pick one of the following companies or brands:
Groups must analyze the use of the following social media tools:
Reports should be 250-500 words. The best reports will be factual and analytical. There is no room for personal feelings or emotional response. Think of this report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they were to hire it. The report should include the following sections (TIP: Follow the sections below as an outline and write your report with the specific sections!)
Introduction: Introduce the company and what it is that they do and why social media is important to their business; HINT: Look at the industry they operate within as well as norms/standards for social media use in that industry. It may be useful for this section to search Business Source Premier, ABI Inform Global and Google for "social media and ______________" where blank is the name of your company/brand or industry.
Overall summary of social media use: Briefly summarize the company’s history with social media and current use of social media along with the overall strategic focus from one or several of the above purposes; Can you identify who manages social media for the business (marketing department, outside social media advertising firm etc.) Are they using the different tools like Twitter, Instagram Pinterest etc in ways that re unique or duplicative? How are they leverage each tool for best effect/impression?
Use of each listed tool: List how each tool is used and provide examples.
Assessment and recommendations: Assess overall social media use. Make at least three recommendations based upon your assessment and research; HINT: Consider a Social Media SWOT analysis that looks at strengths, weaknesses, opportunities and threats associated with the firm’s use of social media which might points towards recommendations.
References: Demonstrate that you used appropriate materials to inform your understanding of the firm's social media marketing.
This assignment is worth 20 points. Due 11/20 before class.
1. Raise awareness (What the company is/what it does)
2. Influence desire (Makes consumers desire the products)
3. Encourage trial (Entice people to shop - for instance, through coupons)
4. Facilitate purchase (Paypal, credit cards, app purchases, etc.)
5. Create loyalty (Make you want to come back)
Jet Blue Samuel Adams Sephora Tiffany’s
Target Carl’s Junior McDonalds Prada
American Express Absolut Dove Jell-O
Southwest Airlines Chipotle Whole Foods Audi
The NFL Lakers Dodgers Fiat
Domino’s Pizza Urban Outfitters Red Bull Jawbone
Disney Coca-Cola Skittles Converse
LegalZoom Dunkin Donuts MAC Cosmetics Burberry
Ikea Chobani Diesel West Elm
Rolling Stone Lowe's Sony Starbucks
Barnes & Noble Budweiser Nike Wendy's
Oreo Old Spice Michael Kors Skype
Groups must analyze the use of the following social media tools:
- YouTube
Reports should be 250-500 words. The best reports will be factual and analytical. There is no room for personal feelings or emotional response. Think of this report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they were to hire it. The report should include the following sections (TIP: Follow the sections below as an outline and write your report with the specific sections!)
Introduction: Introduce the company and what it is that they do and why social media is important to their business; HINT: Look at the industry they operate within as well as norms/standards for social media use in that industry. It may be useful for this section to search Business Source Premier, ABI Inform Global and Google for "social media and ______________" where blank is the name of your company/brand or industry.
Overall summary of social media use: Briefly summarize the company’s history with social media and current use of social media along with the overall strategic focus from one or several of the above purposes; Can you identify who manages social media for the business (marketing department, outside social media advertising firm etc.) Are they using the different tools like Twitter, Instagram Pinterest etc in ways that re unique or duplicative? How are they leverage each tool for best effect/impression?
Use of each listed tool: List how each tool is used and provide examples.
Assessment and recommendations: Assess overall social media use. Make at least three recommendations based upon your assessment and research; HINT: Consider a Social Media SWOT analysis that looks at strengths, weaknesses, opportunities and threats associated with the firm’s use of social media which might points towards recommendations.
References: Demonstrate that you used appropriate materials to inform your understanding of the firm's social media marketing.
This assignment is worth 20 points. Due 11/20 before class.
Tuesday, November 11, 2014
Group PR 2 Guidelines
Here is the information you need on your second progress report:
What has each group member contributed to the project so far?
What information will you be presenting? You can put this together in outline form, but it's essentially a rough outline of your final project. It is subject to change, so you can modify the project beyond this point.
List at least two of the sources that you'll be using in your group project and explain what those sources offer to your presentation.
Note what slideware you'll be using and what each member's role will be in the actual presentation.
25 points. Due 11/13/2014 before class.
What has each group member contributed to the project so far?
What information will you be presenting? You can put this together in outline form, but it's essentially a rough outline of your final project. It is subject to change, so you can modify the project beyond this point.
List at least two of the sources that you'll be using in your group project and explain what those sources offer to your presentation.
Note what slideware you'll be using and what each member's role will be in the actual presentation.
25 points. Due 11/13/2014 before class.
Thursday, November 6, 2014
Social Resume Assignment
For this assignment, you will need to create an account with Weebly.
The web-site should be titled with your name and a picture, if available.
On the home page, you'll want an introduction to the site and a brief bio of yourself.
On the About page, you'll want to fill in your work experience, awards, skillset, interests, hobbies, etc.
Contact information should include basic contact info, and you can also link a linkedin, Twitter, Facebook, etc. feed if you want to.
In formatting the site, you may also consider adding sections for any of the following:
Press/media, contact, career highlights, distinctions, bio, blog, case studies, about, skills, experience, credentials, intro, consulting, vision, endorsements, resume, newsletters, news & events, volunteer projects, strengths, social networks, interact, demo real, art portfolio, sample projects, personal information, professional information, wiki, speaking events, awards, profile, photos, videos, associations, clubs, technical competencies.
This assignment is due Thursday, November 13, before class. Post a link to your completed social resume to your blog.
Wednesday, October 29, 2014
Blog Assignment 7: Privacy Scavenger Hunt
Visit the web-sites in the class blogroll (the one on the right side of this blog.)
Find three articles pertaining to privacy. Provide brief, 2-3 sentence summaries of the article that include the privacy problem that the article is presenting. The provide a sentence or two including your own analysis of the problem.
Complete before class starts on November 4.
Tuesday, October 28, 2014
Blog Assignment 6: Privacy
Find FOUR online services to which you belong (these can include any message board/blog sites/e-mail), in addition to what you may traditionally think of as SMS).
Find out what your privacy settings are, and what the options for your privacy settings are.
Summarize these, by service, in ONE blog post.
Briefly discuss (5-7 sentences) the differences in the settings. In your opinion, which has the "best" privacy settings? The worst? How secure do you feel using these services?
Find out what your privacy settings are, and what the options for your privacy settings are.
Summarize these, by service, in ONE blog post.
Briefly discuss (5-7 sentences) the differences in the settings. In your opinion, which has the "best" privacy settings? The worst? How secure do you feel using these services?
Thursday, October 9, 2014
Blog Assignment 5: Project Gutenberg & Creative Commons
Visit gutenberg.org and search.creativecommons.org. Read about the sites and their mission statements.
Post 3 images from Creative Commons related to communication technology (i.e., the Internet, telegraph, telephone, television, mobile, etc.)
Link to 3 different books. For each book, give a brief description of the formats, i.e., HTML, Kindle, Nook, etc. Write down the format and explain what kind of devices it can be read on. At least one should be a book you've read (or been assigned to read, you slacker) in a course at some point during your grade school or college careers.
Due 10/09/2014.
Post 3 images from Creative Commons related to communication technology (i.e., the Internet, telegraph, telephone, television, mobile, etc.)
Link to 3 different books. For each book, give a brief description of the formats, i.e., HTML, Kindle, Nook, etc. Write down the format and explain what kind of devices it can be read on. At least one should be a book you've read (or been assigned to read, you slacker) in a course at some point during your grade school or college careers.
Due 10/09/2014.
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